Pilipin@s in Entertainment Panel at UC Berkeley a fun ride

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Why aren’t there more Filipinos in mainstream media and entertainment? That’s what a group of panelists talked about at UC Berkeley on March 1 at the Pilipin@s in Entertainment Panel.

The panelists were:
~ Walter Boholst – Filmmaker/Entertainment Lawyer/FilAm Creative Co-Founder
~ Christina Luna – The Luna Company, Founder/Manager
~ Keesa Ocampo – Corporate Affairs, ABS-CBN International
~ Joey Guila – Comedian/TV Show Host
~ Rex Sampaga – Music Publisher

It was a festive laugh-filled panel with Joey Guila cracking jokes while the others parlayed their wisdom to the audience ending with Boholst giving away a copy of his movie “Voodoo Possession.”

FilAm Creative and APASD, in collaboration with PAA, P4, and {m}aganda, presented a panel discussion and networking event featuring Pilipin@ professionals in film, music, television, broadcast media, and comedy who shared their experiences as Pilipin@s in their careers. The panelists shared common themes such as focus, do great work, make great contacts and treat them right, take chances and make mistakes, working together within our community to create opportunities for each other and to make the system work for you you have to be a part of the system.


“I really enjoyed talking to the students,” said panelist Walter Boholst. “There’s a different vibe in the bay area. In L.A. it’s all entertainment all the time. But here it was nice to encourage students who may not feel like a career in entertainment is entirely feasible. We’re trying to change the mindset in our community that not only is a career being creative realistic but it’s entirely possible. And with technology today you can do it from anywhere.”

Students got a chance to ask the panelists questions, learned about opportunities, and built their network. The event addressed issues of both misrepresentation and under-representation of Filipino Americans in the mainstream media.

“Great event tonight!” said audience member Lyn Rodrigo Ginelsa. “Good job to everyone who organized from UC Berkeley, FilAmCreative, and to all the panelists!” Co-host organization Asian Pacific American Student Development was “Absolutely blown away by tonight’s event. Thank you to everyone who made this possible!”

Audio and video of the panel will be available in the future for FilAm Creative newsletter subscribers at filamcreative@gmail.com (send message with “subscribe” to get it.)

The panelists:

Christina Luna


Christina Luna is the Founder/Manager to The Luna Company, an artist management and entertainment service company based out of San Francisco, California USA. The Luna Company artist roster includes: AJ Rafael, Clarissa Ocampo, Donita Rose, Melissa Polinar, Ramiele Malubay and more. Brought up by the Filipino American community, Christina works to prepare top Asian American music artists to be the forefront of new emerging markets globally. A technology fan herself, social media has become both a hobby and a platform for her work. Christina’s personal mission is to help others in all industries reach their potential by doing what they love to do, while having a long term positive impact always in mind. Christina holds a Master’s of Science in Management from Notre Dame de Namur University and a Certificate in Social Enterprise and Impact Investing from the Monterey Institute of International Studies.

Joey Guila


This Bay Area native went from being a hair dresser on Rodeo Dr. in Beverly Hills to making pesos as a funny guy with a pompadour in the comedy scene. His multicultural style and his ability to connect New School and Old School has led him to win the regional Kings of Comedy competition in 2004 and was then invited to perform on P Diddy’s Bad Boys of Comedy early in his career. Since then, Joey has traveled the world spreading laughter and has hosted his own TV shows, That’s My Jam and Myx Rated, which won a Telly Award. His past guests have been Boyz II Men, Justin Bieber, Naughty By Nature, Amerie, Jason Derulo, and many others. Joey has also been featured on VH1, G4 Tech TV, Showtime and has opened for the Jabbawockeez and Bruno Mars. Currently, he is on The Filipino Kingz Comedy Tour and hosts a new Tech show called Gear Addix. Joey is now finally able to make his car payments on time and hopes to be the 1st Asian to put a chandelier in his mobile home on Cribs.

Keesa Ocampo


Keesa Ocampo is an award-winning professional in international broadcast media. In North America, she has led the government and community relations and PR initiatives for the Asian American network Myx TV and the newly launched cable channel, Lifestyle Network. Having had hands-on training with producing for television, script-writing, event production, and hosting, her expertise has not only appointed her leadership roles in launching new products to new markets but has also been recognized as a benchmark for industry standards with CableFAXIES and Telly awards. She has also been recognized as one of the 100 Most Influential Filipinas in the United States, received a Presidential Citation for her humanitarian work from Her Excellency Gloria Macapagal-Arroyo, former President of the Republic of the Philippines, and currently serves as a Commissioner on the San Mateo County Commission on the Status of Women.

Rex Sampaga


Rex Sampaga is an independent music publisher and owner of his music publishing companies under the RAS Music Group banner, where it handles music placements and licensing for films, TV shows and commercials. He has worked with recording artists such as pop/R&B artist & producer J-Ricz, Youtube sensations in Nessa Rica, Krystle Tugadi, Jaclyn Rose and multi-Grammy Award winner Daniel Ho and jazz group, Kilauea to name a few.

Additionally, he’s a business partner in the production company, P.A.E. Live! which produces concerts and events all over the LA/SoCal area. He directed the popular jazz concert series, “Jazzmopolitan” and co-produced the “AlohaFest” concert series both at The Ford Amphitheatre in Hollywood. He was an associate producer in the critically acclaimed, “The V-Monologues” that featured an all-star Filipina cast: Tia Carrere, Lea Salonga, Tamlyn Tomita, Giselle Toengi, Jennifer Paz, Becca Godinez and Lara Avengoza. In 2012, he was a co-producer of the ‘Apl.de.ap Takes You to the Philippines Concert’ at the iconic Hollywood Bowl.

Currently he’s a member of NARAS, the National Academy of Recording Arts and Sciences (the Grammy Awards), the performing rights organizations in ASCAP and BMI and he sits as a Board Director for both Fil-Am Creative and the Pilipino Alumni Association at UCLA.


Walter Boholst


As president of the Univ. of Florida Filipino Student Association Walter created the largest Filipino youth talent show in the south now known as “DTJ.” He later moved to L.A. to work at MGM Pictures, Disney, Rhino Entertainment, Universal Music Group, Image/RLJ Entertainment and for A-list film producers John Davis (“Predator”) and Graham King (“The Departed”). Walter wrote/directed the import car scene feature film “Thrust” in 2008 leading to his latest horror film “Voodoo Possession” which released on Jan. 14 starring Danny Trejo. Walter is a co-founder and board member of FilAm Creative, an organization for FilAms in entertainment.

Contact: filamcreative@gmail.com


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